Why the Smell of Freshly Squeezed Orange Juice is Always Better

Something such as prosaic as the smell of freshly squeezed orange juice turns out to be more complicated than most can imagine. In grapefruits, a single compound called 1-p-methene-8-thiol is highly characteristic of the juice's smell. In lemons, two versions of citral (geranial and citral), differing only in the position of groups across an untwistable... Continue Reading →

DDT in A Nutshell

DDT History and The Latest Science First synthesized in 1874 and discovered as an insecticide in 1939, the compound was first used in the 1940s. It helped combat typhus in the Second World War, and its discoverer Paul Müller was awarded the 1948 Nobel Prize in Physiology and Medicine. By the 1960s, DDT was shown... Continue Reading →

Role Of Advertising in Causing Climate Change

We've reached a point where the majority of people are aware that climate change is real and that it's caused mostly by our overdependence on fossil fuels for power generation and transportation. Yet citizens are not exerting enough pressure on governments and industries to make changes quickly enough. Meanwhile, individually, not enough people are taking... Continue Reading →

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