Science Outreach: Two Ends of the Spectrum

Most readers are familiar with the term greenwashing in which certain companies use the jargon from the environmental movement on their label to boost sales. But meanwhile, with regards to packaging and/or manufacturing, they do not implement the ecological practices required to significantly cut waste and pollution. The worst form of science outreach is actually... Continue Reading →

Science Outreach is Alive and Well

Trying to explain why Canadians' perception of science is not as favorable as it can be,  a scientist on CBC's Cross-Canada Checkup blamed it on himself and on the rest of the scientific community. He claimed that scientists do not engage in sufficient science outreach. What an odd thing to say! And yet I have... Continue Reading →

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