Science Outreach: Two Ends of the Spectrum

Most readers are familiar with the term greenwashing in which certain companies use the jargon from the environmental movement on their label to boost sales. But meanwhile, with regards to packaging and/or manufacturing, they do not implement the ecological practices required to significantly cut waste and pollution. The worst form of science outreach is actually... Continue Reading →

Tone Can Spoil A Good Science News Article

A Montreal Gazette article about toxins in food by Joe Schwarcz, McGill 's Director of the Office for Science and Society, reminds me of a line in the movie Hitch, Sixty percent of all human communication is nonverbal body language; thirty percent is your tone, so that means ninety percent of what you're saying isn't coming out of your mouth.... Continue Reading →

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